eyes wide…
Scientists in Newcastle found out that images of eyes attached near an “honesty box” in the psychology department’s common room made people more honest.
The box is for paying for your coffee break drinks and it was significantly fuller when there were images of human eyes nearby instead of images of flowers.
Of course the power of eyes was known before (see for example Tony Oursler’s work to the left) but wether the eyes in front of the shop in Reykjavik do have any positive impact on the customers is not known.
However to influence the behaviour of computer users we recomment daytar’s ising eyes applet:
(you might want to try to move the cursor over isingEyes)