«
»

logos and trademarks and memory and more

logoSketch.png
monochrom performed a nice test on how people remember trademarks.

25 austrians were asked to draw 12 logos (9 of international companies and 3 specially central european ones). One can test ones own ability to single out the “real” logo from look-alikes in this quiz (I enjoyed it and was sort of reliefed that I failed substantially). The link was recently on popnutten.
While I like to read the test in the way that the overall impression of a logo is usually more important than details (at least for the untrained eye) there are exceptions:
Compare for example the german winning entry at the eulda 2006 (logo by Olaf Jünke) with the company’s (usa-rice federation) logo on their web page.

posted by timh on Friday, November 24th, 2006 at 12:33 pm // art and design, communication, perception. // RSS 2.0 feed skip to the end and leave a response // pinging is currently not allowed //

One Response to “logos and trademarks and memory and more”

  1. trullagenerator Says:
    February 13th, 2012 at 3:57 pm

    soll dit dit randform logo sein ? ick seh hia nurn kullabolla mit zwee buchstamn ranjeklebt

Leave a Reply


The below box is for leaving comments. Interesting comments in german, french and russian will eventually be translated into english. If you write a comment you consent to our data protection practices as specified here. If your comment text is not too rude and if your URL is not clearly SPAM then both will be published after moderation. Your email adress will not be published. Moderation is done by hand and might take up to a couple of days.
you can use LaTeX in your math comments, by using the [latex] shortcode:
[latex] E = m c^2 [/latex]